It has been quite a while now, since the rise of online media have threatened to condemn traditional print media to increasing irrelevance and eventual extinction. Within the last decade, more than a billion people have joined Facebook, and this is just one of the many social media sites on the internet. Within the same period, the number of print copies sold by the newspapers has steadily fallen around the world. Some iconic print publications like the Britannica encyclopedia have closed up within this period. As far as the technology is concerned, the Indian Print Industry is at a crossroad where, on one side, companies are adjusting their obsolete technologies to suit the constraining challenges of today and on the other side, the market is rapidly changing to stay relevant to the readers. In order to stay ahead in the game, it is indispensable that the publisher adopt solutions that are flexible and adapt them to the Indian market conditions.

Headquartered in Chennai, Cadgraf has been helping publishers in India embrace global trends for over 25 years. They have helped organizations like The Hindu, Anand Bazar Patrika, Hindustan Times, Daily Thanthi and Malayala Manorama across areas like Pre-Press, Editorial Workflow Systems,Advertising, Colour and Digital Strategies.

Cadgraf’ latest partnership with ‘Anygraaf’ from Finland proffers solutions that helps publishers truly embrace a unified newsroom – where the editorial team can track and publish to print, web, mobile and social media platforms from a single screen. The editorial team can do this without needing to be ‘technical’ and having to learn how each new channel functions.

“Anygraaf understands the requirements of media houses and automates the activities accordingly. This allows the editorial team to focus on content creation and not worry about the technical aspects of publishing to any channel or medium.” says A Elangovan, Managing Director Cadgraf. Additionally, Anygraaf allows the users to access content, photo libraries, archives and even the edition in production on the go from even a web browser if necessary. This enables the clients to work at their own pace irrespective of their location. Along the same line, by sending pilot versions of the content , the software generates real time feedback and suggestions from social media sites like Facebook, Twitter and so on. Moreover, Anygraaf enables advertisers to bookcross platform advertisements, while illustrating the position of the ad on a real time basis. This makes it easier for the clients to close the deal with their advertisers, thereby leading to an improved profitability and revenue.

Cadgraf is also partnered with companies like Proimage from Israel, Woodwing from Amsterdam and Serendipity from Australia.Cadgraf is also deeply committed to enabling Indian languages embrace the digital revolution, Cadgraf has deep experience working with most Indian language fonts, creating font interfaces, integrating them with Adobe products and helping Indian language content providers publish to web and mobile platforms. Cadgraf is also actively involved with archiving content from newspapers and magazines going back many decades.