CIOTechOutlook >> Magazine >> December - 2013 issue

Cnetric: Delivering Strategic Enterprise Retail solutions through time tested methodologies

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Over the past few years, Retail has emerged as one of the sectors in India that have undergone a huge transformation by utilizing end-to-end enterprise solutions. Many new e-commerce platforms has emerged aggressively across the globe, adding value to the retail services, and India is not far behind. However, the lack of visibility is restricting organizations from providing scalability to the business and has also hampered the smooth flow of many ERP solutions. Cnetric, headquartered in Bangalore, is bringing increased visibility by ensuring reduced inventory costs, avoidance of stock outs and precise sales trend analysis. Headed by Manohar Durai, President & CTO, Cnetric Enterprise Solutions, provides small and medium business (SMB) retailers with a cost-effective, scalable e-commerce platform to address specific business needs. Some of its major differentiating factors include an option for customers to create and maintain online stores on a subscription basis. Secondly, the company has also recently launched a cloud hosted Commerce-as-a-service solution namely Universal Commerce Suite™ (UCS) built on the IBM platform to provide a feature-rich and scalable omni-channel offering which meets the right demands of the online retailer.

Cnetric today is an IBM business partner with core competencies across IBM Smart-Cloud enterprise, IBM’s enterprise-class public infrastructure-as-a-service (IaaS) cloud offering, as well as a wide range of IBM Web-Sphere technology. With a vision to improve capabilities in using analytics to deliver more customer-centric online shopping experiences, Cnetric has been able to provide cost optimized management for customers through a unique subscription based implementation model. The customers have been able to reap the benefits with estimated cost savings reaching 30 percent. The company, utilizing its skilled workforce led by Durai, builds online stores and addresses customer’s business requirements within short setup times keeping scalability as the foremost requirement to meet customers’ future needs and business expansion plans.

Riding the Wave of Opportunities
The enterprise solutions market are facilitating the growth of the retail industry and the expanse is shifting to the next level of retail segments such as fashion, Consumer Packed Goods (CPG), grocery and related goods where retailers are adopting new technologies to offer customers a true multi-channel shopping experience. As the enterprise solutions market in India is still in its infancy compared to North American and European markets, it has been estimated that global business to consumer (B2C) e-commerce spending will grow at a Compound Annual Growth Rate (CAGR) of 12.7 percent globally in 2015. In Asia, this growth trend is spurred by the increasing consumer spending power in key markets such as India and China. With online commerce reaching maturity in the Asia Pacific region, enterprise software services provider Cnetric rides the wave of these strong business opportunities through the growing number of SMBs’ that are looking to leverage new e-commerce platforms to expand their market reach. “The company continuously refines its services and technology deployment capabilities to keep up with evolving e-commerce demands, helping retailers deliver an enriched online shopping experience.” Points out Durai.

Modern businesses are on the lookout to allow large volumes of data to be warehoused, transformed and loaded to greatly increase the speed at which information is made available, thereby improving business decision making by leveraging fact-based decision support systems. Cnetric’s Universal Retail Dashboard™ (URD) is one such product that facilitates businesses in transforming data into meaningful information to increase the ease of decision-making. The various reports embedded into the URD are developed with a view to translate data into information that clients can use as a source of competitive advantage and can set their organization apart from the rest. With this increased visibility across the enterprise, Cnetric is all set to give the major market players a strong competition. Similar to this, Durai understands that today's businesses face numerous integration challenges. “Internally, the business must be connected by different systems to leverage their infrastructure investments, control IT management costs, support emerging industry standards and maintain system and asset security. Externally, businesses must connect with trading partners to widen their supply chain, create new services and accelerate time-to-market schedules,” Says Durai.

The deployment of Cnetric's e-Business and Business Integration solutions across the globe with proven implementation approaches caters to these needs by reducing customer risk and guarantees successful project outcomes and the innovative SaaS solutions for e-Commerce have been designed to unleash great business value. With a dedicated and a skilled workforce, state of the art platforms such as the Universal Commerce Suite, and being led by a stellar management team, Cnetric looks set to make great progressions with regard to innovation and growth and improve B2B relationships through unparalleled process integration and business transformations for many years to come.

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