The media companies are now at a juncture where they are rethinking their mode of operandi. With a plethora of media platforms and new-age technological solutions available in the market,the major challenge faced by the media companies till date has been the same- the inability to engage with the audience in real time, across screens and put across targeted meaningful conversations. Headquartered in Singapore with Global Development Centre based out of Bangalore-India, Eywa Media proffers ‘EYWA ANALYTICS’ that will efficaciously eradicate this very woe. Using machine learning and artificial intelligence algorithms, ‘EYWA ANALYTICS’ is based on BigData. The platform provides in-depth information about the audience consumption, screen time, networks, geographies, notifications reach, notifications views, and attribution across categories. “We understand that our clients spend millions of dollars to formulate the right content and ad strategy. And we as their partner, ensure that their efforts are in sync so that the end result will be fruitful for our clients,”says Ramasubramaniya Raja, Co-founder & CEO at Eywa Media.

The company’s product portfolio for the advertisers includes ADTARBO and TANGO. While ADTARBO enables advertisers to drive viewer engagement and follow through by seamlessly transferring consumer experience to their second screen coupled by best in class programmatic technology, TANGO on the other hand, enables clients to create ad banners on the go. TANGO furnishes an array of advertisement templates from which the client can choose the one that will best suit their needs. Using product modules such as ADTARBO and ATTRIBBO, the company enables its customers to cross target and retarget their clients audience on their second screen devices. “While regular adtech companies ensure that they deliver ads in the connected world, we go much further to ensure an optimized consumer reach across screens and networks which today works in silos like TV, Radio, et all. This also leads to impulse purchases of brands, thus openingnewer lines of revenues for the clients,” says Anshuman Pratap Chaudhary, Co-founder and CSO, Eywa Media.

Effectively reaching out to the audience
“The Software Development Kit (SDK) named mobilsync SDK, a light application that easily integrates with any app or operating system or device within the mobile ecosystem. Mobilsync SDK enables broadcasters and advertisers to effectively reach out to audiences on their mobile. The application reacts to acoustic triggers from various screens and offers targeted engagements for audiences, can measure their specific locations and the same is displayed using heat sensors as a part of Eywa’s analytics dashboards, at all times keeping user data private,” says Princy Baiju, Director Engineering.

An innovative tech start up, the company is backed by marquee investors have presence across Singapore, US, UK, India, UAE. This, coupled with Eywa media’s powerhouse of multicultural talent, has made the company a promising vendor in the recent times. Leveraging on its portfolio of ingenious products to enable multiscreen conversations across TV, Radio, Cinema, Digital Signage, WebTV, OTT and the likes, Eywa Media is all set to scale the heights of the Media and the Entertainment industry.