India is one of the world's largest producers as well as consumer of food products with the sector playing an important role in contributing to the development of the economy. Food processing industry in India is increasingly seen as a potential source for driving the rural economy as it brings about synergy between the consumer, industry and agriculture. Market size of processed food is expected to increase 3 fold from Rs.4600 Billion to Rs.13500 Billion by 2015 according to MOFPI (Ministry of Food Processing Industry, India). Frontal Rain Technologies intends to leverage this opportunity in the Indian SMB food sector by delivering niche industry specific affordable software products on the cloud.
Based in Bangalore, FrontalRain Technologies offers affordable on-demand supply chain software for agri-business and food-processing companies. It was co-founded by three senior executives from SAP with combined business and product development expertise in the enterprise software business. Jayaram Srinivasan, Ravi Mandayam and Sreeram P started the company with passion of taking cutting edge technology to solve complex supply chain challenges in the agriculture and food industry.
Breaking through the Challenges
In India, multiple regulations for food have been enacted at different points of time to supplement each other. This incremental approach has led to incoherence and inconsistency in the food sector regulatory scenario. Companies in the processed food manufacturing space face problems on the inbound supply chain side in terms of inconsistency of inputs quality, high level of wastages as the product reaches the manufacturing base and unwanted cost additions with minimal value additions. Lack of a strong and dependable cold chain, warehousing infrastructure and road infrastructure in India still faces confronts related to quality and connectivity

To deal with all these challenges, FrontalRain offers different products like Rain+ Grow, Rain+ Make, Rain+ Move, Rain+ Trade and Rain+Serve. Rain+ is a compelling offering for an SMB Food company sized typically between 50-500 crore segment who are growing at a fast clip. It brings together deep industry and commodity specific business applications, intranet portal, mobile, collaboration and e-commerce capabilities together in a single integrated IT platform which can be deployed within 1 week in a cost-effective manner. "Uniqueness of our offerings comes from the combination of industry specific functionality along with rich mobile and collaboration capabilities at a compelling price point to an underserved market," says Jayaram Srinivasan, Founder & MD, FrontalRain Technologies.

Rain+ is used by several agribusiness companies in the areas of branded food products, commodity traders Rice and flour mills, edible oil, Sugar, Spice & Herb companies, poultry, fisheries, feed companies, sea food companies and other fresh food companies. Many companies use Rain+ to distribute their products in the domestic market to grow revenues, increase the shelf presence of their products and manage their distribution channel partners better. Companies have seen a more than 50 percent increase of productivity of their direct sales force and witnessed increase in loyalty of their distribution partners. The company aspires to continue to deliver the best collaborative platform for a connected Agribusiness ecosystem.