CIOTechOutlook >> Magazine >> August - 2016 issue

GoQuo: A Cloud Based Tour Management Platform to Ameliorate Digital Shopping Experiences

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From virtual-reality tours to drone photography, technology is continuing to reshape the way travel industry moves around. With mobile commerce becoming the next big transformation especially for airline booking transactions, airlines are focusing on retaining the customers by guiding them throughout the travel journey, from booking till they return home. However, due to increasing competition, airlines require assistance to deliver noteworthy services such as easy check in, hotel bookings, travel insurances, recommending restaurants and activities at destinations. Determined to assist airline partners for succeeding in an ultra-competitive landscape of delivering positive customer experiences is Malaysia based GoQuo.

Incepted with the goal to be a primary airlines e-commerce solutions provider, GoQuo allows airlines to go beyond flight services and become travel distributors. Embedded with profit sharing module with minimal up-front cost, GoQue relieves airlines from having to pay high costs to manage supplier’s contracts and inventory. The highly scalable and flexible Cloud Computing Infrastructure of GoQuo offers an array of e-Retail solutions for customers, including Internet Booking Engine (IBE) and Airline Loyalty Redemption Platform. Facilitated by PlaneCRM product which actively monitors customer booking patterns and their profiles; the intuitive digital shopping experience allows customers to Engage, Analyze, Predict Act and Learn in real time with their customers. “We support Malaysia Airlines frequent flyer redemption platform to further engage Malaysia Airlines passengers to utilize their loyalty points to purchase flight tickets.” states Ron Ramanan,
CEO, GoQuo.

Greater Insights into Customers’ Total Behavior
To combine flights with defined travel dates in conjunction with selected properties, transfers and tours; GoQuo endows a Tour Management system that allows integrations with multiple airline hosts. A supporter of multiple platforms such as Desktop, Tablet and Mobile, the multilingual platform supports several payment gateways and business models like Pre Pay, Post Pay or Book Now Pay Later. Adept at supporting both inbound and outbound activities, the Dynamic Packaging Solutions of GoQuo dynamically obtain the best rates for the various travel components in real time, without disclosing the underlying pricing. Moreover, to offer the options of fixed components, with one set fixed prices for use in Magazines, Promotions, e-Mail marketing, Banner Ads and websites; GoQuo extends Static Packaging solutions. In its attempt to bestow airlines with greater insights into customers’ total behavior; GoQuo conducts Data Analytics based on the ongoing performance of conversion, drop off-off, response times, and top destinations searched and booked.

Currently serving a huge clientele that includes Malaysia Airlines, Lionair, Tigerair, Malindo, Vietnam Airlines and Hong Kong Airlines; GoQuo aims to expand its footprint in India, China and few other regions in upcoming years. The firm signed 7 airlines in Asia last year and is planning to launch 10 airlines this year. “We are building new exciting products which will empower airlines to increase their customer stickiness and generate more revenue from ancillary products and services.” concludes the CEO.

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