The usage of Social, Mobile, Analytics and Cloud has quadrupled since the trend began couple of years ago. SMAC as it is popularly known, has taken the information technology sector to a distinct level and has influenced people’s modus operandi in businesses. Headquartered in Chennai, TamilNadu, OptiSol has been enabling consumerization of technology by offering solutions that integrate Mobility, Social Integration, Cloud deployment and Analytics, since the day of inception in the year 2006. OptiSol has been helping startups, small and mid-sized companies with comprehensive IT & Business solutions that include web app development, mobile app development and professional services. “OptiSol has been building custom run mobile application;in addition we have done a lot of cloud application for talent management. We help set up a direct link between young aspirers and the talent hirers” says Prem Kumar Pandi, Director Business Services.By embarking on such enterprise, OptiSol ensures to mitigate the role of the middlemen and instead allows the key figures in the tinsel industry to directly come in contact with the young minds who dream a career in acting and modeling. Barring outsourcing, the company also rests its focus on extending valuable insights to the skepticisms that are faced by the small scale enterprises in their cloud adventure. The skepticisms include difficulties in migration to cloud, loss of control, security degradation to name a few which considerably discourages the SMBS to undertake a journey on cloud, who rely on companies like OptiSol to help them to understand their needs and also enable them to choose right cloud services. In task, the company proffers a mélange of open source, commercial platform and further helps the clients to choose a right pathway which is free of intricacies and is safe, scalable and maintainable.

Adding more to the point, OptiSol gives ten factors such as need analysis, price structure, data security, and prevention of data loss, availability of customer support, scalability, configurational support and accessibility as some of the key resources to enable SMB’s and Medium enterprises to judge the right cloud providers. “Team OptiSol has helped Startups bootstrap ventures, launch productivity by assisting them in various initiatives comprising Web commerce, Mobile Commerce, Work flow Management Systems”, adds Mr. Prem. The company helps such new enterprises to make a mark in industries including, E commerce & retail, E- learning & Education, Media & Entertainment, Real Estate, and Life science to name a few using platforms such as Java, Dot Net, MEAN stack,Mobile and PHP.

Future Perspectives
New Applications are already on a roll in the domain of media and entertainment at a rapid speed. Software such as Meerkat and Periscope has already taken the idea of live streaming to the next level. In the same line OptiSol is working towards enhancing the performances of live streaming whereby connecting bigger players directly with end users.