CIOTechOutlook >> Magazine >> August - 2016 issue

PHS: A Centralized Online Hotel Reservation System for Real-Time Booking Information

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As Internet-based technologies extend benefits to several industries, hospitality systems are rapidly adopting the approach for flexible integration. While many hotel operators are taking complete advantage of the opportunity to streamline their operations, adoption is frequently thwarted by vast data which is difficult to handle with outdated infrastructure. This triggers the need for heavy investments to upgrade infrastructure or adopt mechanisms to sort the piles of data. Carrying the segmentation of available data in such a way that clients can re-use the same for further business opportunities, Perfect Hands Solutions caters a hotel management application to carry out efficient data mining and data analytics.

Headquartered in Kochi, Kerala, PHS initially started its journey with small properties like home stays. However, today the firm is regarded as a connector on the tourism & hospitality technology platforms that accommodates each player in the travel industry like online channels, tour operators, travel agents and market aggregators. Determined to ensure that hotels are benefited by getting business from all the available market sources, PHS extends solutions that enable hotels to attain growth of more than 250 percent in their online business. “We are proud to say that we made some new born properties ‘really visible’ in the online channel business and these success stories are our marketing campaigns.” states Ajith Antony, Business Head, PHS.

Online Booking Engine to Streamline Booking Activities

To ensure that an instant confirmation is given to the customer through mails as well as SMS once the booking is done online, PHS furnishes an Online Booking Engine. Placed in hotel’s website to get direct bookings through websites, the Booking Engine assures that the hotels receive money within 6 hours of booking, excluding bank holidays and Sundays. The solution also certifies that the necessary contracts/valid agreements are in place with the properties to acknowledge these bookings. Moreover, to double ensure that not even one guest moves to another destination or property from actual booking, PHS renders the call centre services. PHS further offers Revenue Management Solutions; developed with certain revenue algorithms in PHS application. The solution empowers the property owners to sell rooms based on season, demand and occupancy like the airline pricing. Once PHS knows about the Average Room Revenue, the system begins suggesting the pricing algorithms which a property should be using. Moreover, PHS understands that the reviews posted on the Social Media Pages or Trip Advisor pages severely effect reputation of hotels. PHS accomplishes various tools that influence the customer before writing the reviews. “Following the approach, 98 percent of the initiatives resulted in positive reviews only.” adds Ajith.

PHS verifies that hotels get the money from OTAs before the guest checks in, avoiding the situations of over booking. Besides, to ensure that hotels connect with around 25 plus channels to get business, the entire PHS software is available without any setup cost and works on PAY & USE concept. Equipped with various tools to offer ease of booking and competitive pricing, PHS pledges to establish as a single stop shop for all travelling requirements. The firm aims to continue assisting clients in adopting e-travel marketing, thus yielding positive customer experiences.

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