Consumption patterns for news, information and entertainment are changing rapidly with the growth of Internet and digitization. Publishers can no longer be confined to just print or TV or new media, with such boundaries fast merging. Time cycles required to produce content, process it and get it to consumers are also shrinking rapidly. Digital Media is overtaking traditional broadcast models with new opportunities for growth and monetization. These rapid transformations call for a best in class Information Technology solutions provider to address the needs of the market. With Rajat Sagar as the President, Pt Infotech solutions, based in Jakarta, Indonesia and Gurgaon, India fits the bill.

For TV, Pay TV, IP TV and such other platforms in the Media Industry, Infotech offers Gen21, a complete and integrated Broadcast Management System to manage their entire gamut of activities - from Program Scheduling, Promotions, Advertisement Sales, Traffic as well as Billing for Ads. With the pressure to deliver quality content to retain audience interest, content producers need robust systems for their workflows. To address these needs, Pt Infotech provides Gen21 CMS, Content Management System to manage Content Acquisition, Quality Control and Media Library which holds rich metadata for easy search and access of content from large traditional/digital content repositories.

Broadcasters continue to provide authenticity and reliability to news and information, as well as sustained quality entertainment with established reach. However, the changing consumption patterns and new digital platforms are severely affecting their position. Therefore faster response times, seamless integration and streamlining of workflow amongst varied broadcaster systems, such as Automation, MAM, ERP, CRM and Digital Middleware, is of real importance for their continued optimal and efficient usage. Focusing on the pain points, Gen21 BMS effectively functions as the brain of the Broadcaster systems environment. It acts as the glue and integrates varied Broadcasters’ systems and workflows. Gen21 simultaneously manages the entire scheduling/advertising workflow for Broadcaster’s own channels as well for any third party turn around PayTV channels. Gen21’s robustness has earned it the fame to be the only Asian system to have replaced World’s leading, deep-rooted and over-priced BMS systems in several clients around Asia.

Pt Infotech, with operations in India and Indonesia, for over two decades, is actively pursuing its mission to provide innovative technology solutions for Media Convergence. With clients ranging from the reputed Times Group in India to MNC Media, Southeast Asia’s largest and most integrated Media Group, Pt Infotech has positioned itself as a competent and trusted IT solutions provider regionally and globally, for a plethora of organizations in the Media Industry such as Television, Radio, Print, Internet, Mobile, Pay TV, Digital Signage and Telecom Media as well as Advertisers, Content Producers, Content Creators and associated service providers and suppliers.