Broadcast media is a late convert to cloud computing, but is proving to be an enthusiastic one. The market for broadcast media is exploring the business advantages that basing its communications on a cloud model can usher. Besides, the advances in technology and consumer behavior are driving a transformation in the way video content is delivered to consumers. The change involves a migration away from traditional broadcasting models and platforms towards digital distribution over the internet to a widening array of connected devices. Embracing this fundamental shift by nurturing scalability, cost, flexibility and agility of cloud computing is Bangalore based Saranyu Technologies that presents customers with OTT video solutions to meet their requirements with beneficial price to performance ratio.

Established in 2011, Saranyu prioritizes rich functionality, ease of integration into existing workflows, video delivery performance, scalability and cost for its Cloud based OTT services. “To furnish best value for money, progressive roadmap, and best technological support, the company keeps a rapid pace with the new technological features like Ad insertion, personalization, social integration, new codecs, and analytics.” says Suresh BG, Founder and CEO at Saranyu Technologies. The company entails both Quality of Service (QoS) and Quality of Experience (QoE) at each level of video streaming workflow with its transcoding and delivery protocol implementation. Rendering this need are, adaptive streaming and multi bit rate features of Saranyu’s solution that ensure QoS aspects of user experience and assist the utilization of delivery networks to attain best QoE.

The company extends a pre-built Mobile App / Web Portal in SaaS model to benefit content owners to launch their own OTT services without Capex. The company provides best alternatives for infrastructure required for hosting OTT services. The solution also bestows all eco-system components like video players, monetization, analytics, and front end pieces like portals and apps under a singular solution scope.

To gain maximum benefits from third party system integration, Saranyu keeps its platform open, flexible, and extensible. The video transcoding service of the company advocates sundry of network choices (2.5G, 2.75G, 3G, 4G, Wi-Fi), several ingestion methods (HTTP, FTP, AWS S3, Hard disk, Bulk) and numerous formats commonly used in the industry including broadcast grade formats. The video monetization options supported by Saranyu include AVOD (advertising), SVOD (subscription), TVOD (transactional) and its variants (a la carte, PPV), Retail (downloads), Telco/ISP bundling (as part of Telco/ISP service), OEM bundling (integrating as a native App), Video commerce via interactive video player, and variants. “The videos can be transcoded in bulk, and provision logo insertion, thumbnail generation, water marking, scene censoring, splicing and joining videos are also possible.” adds Suresh.

The company wishes to become the leading solution provider of choice for top OTT service providers worldwide. The company pledges to grant a wholesome solution comprehending OTT service architecture, technology platform, technology infrastructure, content management, video processing, video players, front end development (Apps/Portals), and system integration / deployment and thus succors clients in coping up with the concerns related with video monetization. Having competed with OTT solution providers from US/Western Europe, company further plans to build technologies based on OTT TV/Video domain in India and compete in international markets in the upcoming years.