With every Tom, Dick and Harry getting on to the social media marketing bandwagon to make a mark for themselves, brands are finding it exceedingly difficult to rise above plain vanilla marketing. “It is this need for being able to follow industry best practices and yet break through the clutter with wacky campaigns that we aim to fulfill.” says Himanshu Arora, Co-Founder of Social Panga, a digital marketing company based out of Bangalore, India.

Talking from his 8+ years of experience in the digital space, Himanshu says, “The digital marketing industry is evolving rapidly”. Platforms such as mobile and video, which were virtually non-existent three to four years back are mainstream now. Many new brands are launching on social media first before moving on to conventional marketing channels. In such situations, social media solution providers must handhold clients and help them understand that digital marketing is not a “cheaper alternative” to traditional marketing, but a whole new medium for reaching out to target audience.

Himanshu feels that a relationship is a perfect metaphor for a digital marketing initiative. “You’re not going to get into the bed on your very first date! And if you do, it’s probably not going to last very long!” says Himanshu, going on to add that “Just like in any relationship, you’ll need to commit both in terms of time and money to get the best results.”

When asked about how Social Panga works, Himanshu highlights that when conceptualizing Social Panga, the team was very clear about the importance of providing value through end-to-end portfolio of services and a strong, dedicated project management. Social Panga provides Social Media Marketing (including account identity management, engagement and ad campaigns), Search Engine Marketing (including Pay Per Click Ads, GDN, SEO) and E-Mail & SMS Marketing (including design and dissemination).

Social Panga differentiates itself by being an extended marketing partner for its clients than an average agency. “This means that we are constantly suggesting ways in which our clients can leverage digital marketing for their initiatives. We’re not always looking for that one-time breakthrough campaign, but a sustained effort through all channels for maximum results” – Himanshu says. “That said, we’re a bunch of renegades constantly looking for an opportunity to bend rules and conventions to create designs, brand identities and campaigns that really shine” – chips in Gaurav, Social Panga’s co-Founder.

Another area that Social Panga’s co-Founders feel most agencies go wrong and Social Panga has actively tried to work on since inception is client centricity and reporting. Social Panga has its own set of tools and methodologies, using which it executes digital marketing with a result oriented approach. All efforts are measured, benchmarked, and reported to clients using inbuilt tools as well as industry leading 3rd party solutions.

With a star-studded list of clients including Reliance Energy, IndiaMart, Luminous, Metro Cash & Carry, and more, Social Panga has already made its presence felt. But the buck doesn’t stop here for Gaurav and Himanshu, who aim to take the company to bigger brands and a bigger presence across the world. “We’re Marketing Mafias, and mafias don’t stop expanding their territory! We want to challenge benchmarks and conventions, critique our own work, and become a global creative and digital powerhouse that’s a force to reckon with!” adds Himanshu as his closing remark.