CIOTechOutlook >> Magazine >> September - 2013 issue

e-cognosys: Creating Value and Empowering Customers through Big Data, Cloud & Mobile

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Big data is already changing the way business decisions are made – and while it is still early in the game, businesses and organizations are increasingly aware that this explosion of big data represents an opportunity to improve their Return on Investment (ROI). Big Data Analytics facilitates better segmentation and targeting of consumers, enabling them to enhance products and promotions according to trending attitudes in the market. Working with organizations to manage and leverage this data deluge is e-cognosys, a provider of global information technology solutions and services, led by Manohar Sunkum.


In the big data space, e-cognosys is engaged in designing and architecting Cloud-based solutions for healthcare and social media applications. The company is pioneering creative ways to deliver these solutions via mobile and web collaboration. The data explosion is going to increase phenomenally with the advent of new devices and machines. There is a great need and opportunity to minimize this information entropy into personalized knowledge and practical use. e-cognosys has started devising solutions by simplifying this growing data complexity around specific consumer problems and issues.


For example, when a diabetes patient searches about a specific symptom of his disease over internet, he gets thousands of links to scroll through. But with the help of Falcon, the healthcare solution provided by e-cognosys, search is not only filtered to niche and related links, but also builds a dedicated repository around the particular healthcare need and alerts him/her with the latest research published on the topic in real time. Through this application, the company aims to provide a qualitative preventive care knowledge tool on mobile for the patients or clients and in the process bring a paradigm shift in the healthcare sector.


On the social media front, e-cognosys' iC360 solution provides decision makers with a 360 degree view of consumers' perceptions of their products, promotions and other marketing efforts, as well as how competitors' are perceived. Thus empowering decision makers to react in real time and in accordance with changing market conditions, improve customer satisfaction and in the process positively improve ROI. "With our dedicated R&D team, we leverage our expertise in cutting edge technologies across mobile, cloud, big data and data sciences, thereby empowering our clients with real time analytical data from Social Media to directly benefit their ROI and consumers with solutions in the healthcare domain," says Manohar Sunkum – President & CEO, e-cognosys.


Manohar and e-cognosys are betting big on Big Data, and are launching a Data Sciences Department manned by data scientists to train and create knowledge engineers to churn out high quality analytics. The company is engaged in fundraising efforts to expand its operations and bring its cutting-edge, big data solutions to the marketplace.

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