December - 2016 Issue
Cover Story
Digital marketing is growing rampantly in India and abroad. The current market spending in Digital advertisement is growing at a pace of 30-40 percent per annum.
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In My Opinion
Is It Used Enough Or Over Used? No answer would be appropriate for this question.
Truly speaking Digitization started 30 years back...
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20 Most Promising Digital Marketing Solution Providers 2016
According to Technavio, a leading market research company, the global digital marketing spending is to grow at a CAGR of 9 percent...
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SMEs in India have lately begun to realize the value of digital marketing to grow their businesses. They are ambitious but have a...
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Sprouting from its roots in the early 1980s to developing into a highly sophisticated marketing medium by the second millennium, digital...
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The mobile marketing market is growing rapidly because of the increasing number of mobile phone users, and increasing use of mobile web...
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The internet access bolstered by mobile technology has provided businesses and market leaders with ample opportunities in terms of reach...
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The increase in the penetration of mobile phones, network availability and affordability, alongside government initiatives such as...
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Reduced cost of marketing, greater customer reach and engagement along with real time results wherein organisations get instant feedback...
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As channels, devices and means to reach today’s tech savvy and knowledgeable customer continues to grow, the consumer’s attention...
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Among the few in India that make a gleaming mark in the digital marketing space, is Kolkata based Digital Aptech Pvt Ltd (DAPL) which is...
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The digital marketing industry is evolving very fast. App based economical services, usage of social apps and convergence of e-commerce...
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The use of digital marketing and spends on it are likely to increase exponentially in the coming years as India’s internet user base...
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With every Tom, Dick and Harry getting on to the social media marketing bandwagon to make a mark for themselves, brands are finding it...
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CIO Insights
MS Office: The Corporate Standard
As a historically dominant leader in the Office Suite space, Microsoft Office has always been the...
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The Technological Emphasis
Technology at Woodruff Sawyer is envisioned to be a key driver to future business growth, rather than...
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Marketing is associated with the function of building brands and creating demand. Traditionally marketing was associated with campaigns...
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There have been many articles written on the changing role of the CIO. We have all seen them, and read them, and generally we agree with...
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CXO Insights
Digital marketing has transformed the face of communication for brands today. Traditionally broadcast was used as medium for brands.
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According to Gartner, Artificial Intelligence, Virtual and Augmented Reality, and Digital Technology Platforms are some of the top...
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The wave of digital transformation is steadily gripping the world and will embrace it fully in the coming decades. All industries have...
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You are in the final phase of your early morning dream and the alarm goes off at 6AM. Suddenly you remember that you forgot to buy milk...
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On The Deck
CXO Insights
Why Most of the Big Data Initiatives in...
By Sushil Kumar Tripathi , AVP - Technology, Kellton Tech Solutions Limited
The Transformative Potential Of India's Data...
By Jaya Vaidhyanathan, CEO, BCT Digital
IT Security Landscape - Then and Now